Product Profile
Nicole Michael, Nimi & Nosh
Nimi Nosh Founder Brings Caribbean Sunshine to Tesco
Nicole Michael is a woman on a mission to bring authentic Caribbean flavor to British homes.
As the founder of Nimi Nosh, her new line of vibrant sauces and marinades has officially launched in Tesco stores across the UK and online. But her journey to the supermarket shelves is a story of relentless perseverance and a deep connection to her roots.
A Childhood Steeped in Spice
Raised in Portland, Jamaica, Nicole's passion for food began in the bustling markets of Kingston, where she helped her mother sell spices. It was here that she was captivated by her mother's "artistry in combining specific spices to create sauces that brought sunshine" to their community. This experience, combined with a strong work ethic and the entrepreneurial spirit passed down from her mother, instilled in her the belief that "as long as you have a dream, you can do it."
Her drive became apparent early on. As a teenager, she launched her first Scotch bonnet sauce brand, with her father driving her to local shops to sell it. After moving to the UK at age 20, she pursued a career in education, but her true calling remained in food. In 2020, she started a successful import business, supplying Caribbean ingredients to over 300 shops, further proving her innate business acumen.
For Nicole, this is not just a business achievement; it's a personal victory and the start of a "Caribbean food revolution." As she proudly states, "I'm proud to stand tall as a Caribbean woman bringing real, modern flavours to UK kitchens."
Perfecting the Recipe for Success
The creation of Nimi Nosh, however, was her ultimate dream. It was a painstaking two-year process that involved testing her products at 70 food markets and countless recipe refinements. For Nicole, "good enough" was never an option. Her refusal to compromise on quality and flavor is what ultimately set her brand apart.
Her dedication paid off. When Tesco recognized her passion and the excellence of her products, it led to the nationwide launch of Nimi Nosh. For Nicole, this is not just a business achievement; it's a personal victory and the start of a "Caribbean food revolution." As she proudly states, "I'm proud to stand tall as a Caribbean woman bringing real, modern flavours to UK kitchens."
With the sauces now available to a national audience, she is confident that this is just the beginning, declaring, "Big tings are coming!"
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